Pro-aging is a watershed movement that is redefining aging in midlife and beyond. Scientific evidence is proving how we adapt to changes and take control of our health can reverse age-related declines and effect transformation.
Two years ago, Allure magazine announced they would ban the phrase “anti-aging” in their editorial and recognize beauty without the burden of age and sexism. Similarly, global cosmetic and beauty brands are rethinking and transitioning their messages.
The pro-aging movement began in the early 2000s. Dan Buettner, an explorer, and writer began investigating longevity hotspots around the world. His subsequent article for National Geographic followed by the book, Blue Zones in 2008 sparked a global conversation about living longer, healthier, and happier.
Singapore-based Isaiah Chng created ProAge, a social enterprise devoted to helping seniors age well and elevate their wellbeing in 2008. In the years since, this clinical exercise physiologist and thought leader have impacted the lives of 100,000 people through wellness programs, coaching, and workshops.
At age 49, American makeup artist Cindy Joseph started a pro modeling career. A decade later, in 2009, she launched Boom by Cindy Joseph to market innovative cosmetics designed to enhance rather than conceal women’s skin. This self-proclaimed pro-age revolutionary championed that aging was just another word for living.
NYC-based social influencer, Meri Frischman, considers pro-aging as a means “to express who we are, to be who we are, and to lead our lives toward fulfillment.”
Coincidentally, the year 2030 marks a demographic turning point when one in every five people will be over age 65. Thus, older people will outnumber children for the first time in U.S. history.
To fully embrace healthy aging, it is vital to transform our thoughts and lifestyle. Here are some habits to adopt:
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